Social commerce is reshaping retail by merging entertainment, influencer marketing, and instant purchasing into one real-time experience. Platforms like TikTok and Instagram have become active
This blog post explores the state of data streaming for the retail industry with omnichannel customer experiences, hybrid shopping models, and hyper-personalized recommendations. Data streaming
Live commerce combines instant purchasing of a featured product and audience participation. This blog post explores the need for real-time data streaming with Apache Kafka
